Health isn’t a luxury, it’s a non-negotiable. Life is already challenging and full of friction. Still, it’s even more complicated when your physical and mental health aren’t at their best.

Our Story

Josh & Katy, 2024

01Our story

Blokes

I created Blokes after going through my own health journey—and hitting wall after wall with the traditional healthcare system. I was tired all the time, had zero sex drive, no energy, brain fog… and every time I went to a doctor, I was told I was “normal.” But I didn’t feel normal.

That frustration led me to take control of my own health—and what I discovered was a massive gap in how men are treated when it comes to hormones, performance, and long-term wellness. That’s where Blokes was born.

With nearly 20 years in healthcare and a background in regenerative medicine, I knew there had to be a better way—one that’s built around real diagnostics, real conversations, and real results.

My mission is simple: help men feel strong, sharp, and in control—without shame, judgment, or guesswork.

Blokes

Founder

Joi

I started Joi because I lived the frustration so many women face—I was exhausted, foggy, emotional, and just didn’t feel like myself. After four miscarriages, two babies, and finishing breastfeeding my son, I hit a wall. I was in perimenopause, but no one had answers. I was told to “wait it out,” or worse, that everything looked “normal.”

When I finally went through Blokes—Josh’s platform—I got real answers, real diagnostics, and a path forward. The results changed everything. That’s when I knew: women need a place like this too.

Joi was born to give women what I never had—a space to feel heard, supported, and empowered with the kind of care that’s built for women, by women.

My mission is simple: help women take control of their hormones, their energy, and their confidence—without confusion, shame, or being dismissed.

Joi

Founder

02Our approach

It's not one-size-fits-all

Joi + Blokes were created to disrupt the outdated, one-size-fits-all approach to hormone and preventative care. After personal health struggles and a lack of answers from the traditional system, founders Josh and Katy Whalen built diagnostics-first platforms designed specifically for men and women. Through personalized treatment plans, advanced lab testing, and a functional medicine approach, Blokes supports men’s health and longevity, while Joi specializes in helping women navigate perimenopause, menopause, and hormonal imbalance with real, evidence-based solutions. The mission is simple: empower people to feel like themselves again—stronger, sharper, and more alive.

03Why J+B?

Science backed, nationwide coverage

Practicing telemedicine across all 50 states, we make it easy for you to start your journey online. Whether you begin with a lab test or a therapy, you’ll receive personalized care with access to a dedicated coach for one-on-one guidance. We’re here to support you every step of the way.

And the best part? We believe in transparency. No hidden fees—just clear, honest pricing. We’re here for you, welcome to Joi and Blokes.